February 2003
Research and Teaching

New Media Technology under the microscope

New media technology is to be placed under the microscope after colleagues from the School of Informatics secured funding for an innovative project in intelligent publishing.

The project is entitled TRIP (Transdisciplinary Research into Intelligent Publishing) and has been funded by the Economic and Social Research Council.

It has been designed to encourage debate and collaboration across diverse disciplines, including publishing, artificial intelligence, and information design. Over the next two years a series of high-profile meetings, seminars and workshops will allow researchers, design practitioners and industry professionals to come together to address content design in the media and publishing industries.

Lecturer in Creative Technology, Patrick Allen said: "One burning issue lately has been the generation of content from one source into a number of alternative devices. Many national daily newspapers, for example, now deliver identical content that is intended for display on a wide range of different devices with display properties that can vary dramatically, from print to web, WAP and mobiles.

"Our abilities to analyse, understand and make judgements about the design of content in the new media tends to lag behind the technological advances made in the field of content delivery. This is especially the case with the automotive generation of media content and we currently know very little about what the most appropriate and effective ways to design and structure information are."

The next TRIP event will take place on Wednesday, April 16 and Thursday, April 17 at the Yorkshire Sculpture Park. The emphasis will be on the Design and Creation of multimodal and multimedia content in the new media.

The event will be of interest to design professionals, information providers in the cultural sector, academic researchers in computing and communications and those working in the publishing and media industries.

• Anyone who would like further information should logon to www.tripproject.co.uk or contact Patrick on 01274 (23)6139 or email p.t.allen@bradford.ac.uk

11 February 2003

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