You are here: Management | Programmes | The Bradford MBA | Dubai Executive MBA | What you study

• At a glance
• What you study
• Meet the students
• Funding and scholarships
• Brochure
• Apply
• Contact
• Enquiry

Stage 1 - Foundation modules - studies September - December 2012 and 2013

The following core (foundation) modules are studied and are complemented with four modules which can be studied by distance or in Hong Kong, Singapore or Bradford and are studied during the second year of the programme:

Business Economics

• Provides an understanding of economic concepts relevant to management planning, decision-making and growth strategies within the economic environment.
• Economic theory is used to help provide solutions to real business problems.
• Topics include elasticity of supply and demand, production costs and the theory of the firm, industrial policy and competitiveness, inflation, unemployment and exchange rates.

Managing People

• Enables you to gain a critical understanding of the factors that affect human behaviour in organizations including motivation, satisfaction, team working and leadership.
• Investigates the relationship between organizational behaviour, organizational theory, organizational development and human resource management.
• Ultimately enables you to work and manage more effectively.

Management & Professional Development

• Develops a critical awareness of individual professional development needs enabling students to assess and evaluate their own (and others) learning and development
• Topics include the role of learning and development in organizations, the critical role of managerial skills, learning: approaches, principles of personal development , career development, developing self-awareness

Marketing

• Provides an introduction to the concepts and principles of marketing and their applications within the context of an organization's overall business.
• Central to the module is the importance of customers and competitors.
• You will learn about the overall marketing process and the development of marketing plans.
• Topics covered include consumer and business behaviour, segmentation, marketing communications and distribution

Operations Management

• We concentrate on concepts and techniques associated with the production of products and services.
• Every organization, whether manufacturing or service, needs to understand the processes involved in efficient and effective production.
• Topics covered include quality, capacity planning, scheduling and operations planning.

Business Accounting

• Introduces the fundamental concepts and techniques in finance and management accounting.
• Helps in exercising management control and guiding decision-making.
• Includes cost and management accounting, interpretation and analysis, interpreting financial statements and budgetary control.

Corporate Finance

• Consolidates and develops your knowledge of financial decision-making and to promote an understanding of how capital markets operate, how companies are valued and how markets shape the (financial) manager's operating context.
• Topics covered include investment and financing decisions, shareholder value analysis, valuation of companies, both quoted and unquoted, short-term and long-term finance and working capital management.

Business Research

• Helps you to develop critical awareness of the quality of business research.
• It improves your ability to design, carry out and present such research, and apply statistical techniques to business problems.
• Topics include the research process, research design, questionnaire design, quantitative and qualitative research.

Business Ethics & Sustainability

• Develops a critical awareness of the management and organisational challenges associated with the implementation of business ethics and sustainability - one of the major issues facing organizations today - at the level of the individual organization.
• Topics include the debate, responsibilities of businesses, political agenda including regulation, stakeholders, the future

Strategic Management

• Covers the external and internal variables that shape and drive the business environment.
• A very important part of the module is the discussion of the concepts of competitive advantage and appropriate use of internal resources.
• Topics covered include environmental analysis, understanding of competitive advantage and methods for choosing appropriate corporate and business strategies and then controlling them.

Stage 2 - Distance Learning Modules

We provide you with the opportunity to select four modules from a wide range of options. This gives you real choice and an opportunity to specialise in areas in which you have a real interest.

You can study by distance or in class in Hong Kong, Singapore or, of course, Bradford.

Choices are as follows:

Period January - April 2014
Choose maximum of two from:

International Business Strategy
Marketing Communications
Project Management

Period April - June 2014
Choose maximum of two from:

International Financial Management
Management of Change
Entrepreneurship

Period July - September 2014
Choose maximum of two from:

Managing International Business in Emerging Economies
E-business
Managerial leadership

Stage 3 - Management Project

The last part of the MBA is a 15,000 word management project. This is a real opportunity to apply learning from the MBA back into your working environment. The project is based on a current and significant organizational issue, one that is both strategically important and actionable in the workplace. This allows the participant to demonstrate clear understanding of learning and its application.

Bradford University School of Management, Emm Lane, Bradford BD9 4JL
Tel: +44 (0)1274 234393 Fax: +44 (0)1274 234405 E-mail: management@bradford.ac.uk
The School of Management is a school of the University of Bradford - Order a University prospectus - Disclaimer

Change Text Only Settings