Managing Innovation

Who's it for?

Managers and directors who want to better manage their innovation strategy and their ability to develop successful products/services. This course is suitable for any manager looking to find innovative/creative solutions and transforming them into greater productivity and profitability.

What does this course cover?

Successful managers need to embrace change, encourage creative thinking and manage the innovation process to bring successful products/services to market before the competition.

This course will help you develop an innovation strategy and ensure your organization embraces innovation for business success. You will learn how to eliminate the barriers to innovation, how to set an innovation agenda and start the process of developing cutting edge products/services for business growth.

• The "innovation process"
• The four main types of innovation: product, service, process and business innovation
• Key aspects of managing innovation:
  • Developing an innovation strategy
  • Developing winning ideas
  • Building an innovative organization
• Determining performance - the innovation audit
• Making it happen – barriers to innovation, managing change and overcoming the barriers.

How will I benefit?

• Understand the key issues in managing innovation in manufacturing, service and not-for-profit organizations
• Be introduced to a series of creativity and innovation tools that will change the way you think
• Have the opportunity to learn to use the new tools in practice
• Be able to apply the tools to create a NEW innovative innovation programme for your organization
• Set a clear direction through the development of an innovation strategy that focuses on creating breakthrough products and services that bring sustainable competitive advantage
• Apply the techniques to real business problems to develop an understanding of their effectiveness.

How will my business benefit?

• Changing the organizational culture so it encourages creativity and innovation
• Determine current performance levels and learn how to create a more innovative organization
• A focus on delivering innovative new products and services.

What makes this Toolkit course special?

• To enhance knowledge and understanding all delegates will role play challenging scenarios on:
  • A live future thinking case study outside the organization
  • A business issue (opportunity/threat) for the organization
  • An issue affecting your own role
• Gain more confidence in dealing with the ambiguous and the uncertain
• The inspirational surroundings of the Heaton Mount Executive Education Centre will stimulate your creativity and give you new perspective.

Bradford University School of Management, Emm Lane, Bradford BD9 4JL
Tel: +44 (0)1274 234393 Fax: +44 (0)1274 546866 E-mail: management@bradford.ac.uk
The School of Management is a school of the University of Bradford - Order a University prospectus - Disclaimer

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