Thinking Strategically

// Excellent introduction to strategy, found all parts informative and worthwhile. //

Who's it for?

All managers and directors who are responsible for the success of their organizations – not simply those involved with strategic planning. This course is relevant to managers from all sectors and organization size.

What does this course cover?

This course helps you to appreciate the variables, inside and outside the organization, which shape and drive the business and market environment. Understand how companies can survive and thrive in volatile markets by utilising opportunities, effectively responding to threats and out-manoeuvring the competition.

• Understanding strategy
• Macro and micro environmental influences
• Identifying internal competencies
• Strategic use of SWOT analysis
• Understanding competitive advantage
• Spotting irregularities and interpreting data to anticipate emerging opportunities and threats
• Strategic choices

How will I benefit?

By the end of this course you will be able to:

• Learn to think and behave strategically
• Apply leading edge tools that are essential for long term success
• Learn to stand back from tactical detail and address the issues you are facing
• Identify your company’s competitive position within its market
• Develop a workable strategic SWOT analysis
• Produce meaningful strategies from a menu of choices
• Identify barriers to strategic implementation.

How will my business benefit?

• By encouraging managers to take a strategic perspective
• By introducing strategy to everyday thinking
• By providing practical tools that help managers match external issues with internal competences
• By focusing on competitive advantage.

What makes this Toolkit course special?

• A practical and interactive course which gives you the opportunity to stand back and review/preview the major issues facing your organization
• Development of a Toolkit of strategic planning tools
• The inspirational surroundings of the Heaton Mount Executive Education Centre to stimulate your creativity and give you new perspective

Bradford University School of Management, Emm Lane, Bradford BD9 4JL
Tel: +44 (0)1274 234393 Fax: +44 (0)1274 546866 E-mail: management@bradford.ac.uk
The School of Management is a school of the University of Bradford - Order a University prospectus - Disclaimer

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