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Alumni ambassador profile

Andrew Dalziel Andrew Dalziel Marketing Director for the fashion industry vertical at the US headquartered Lawson Software. Based in the UK, Andrew is responsible for the global marketing strategy, addressable market definition, brand awareness and campaign content for the apparel, footwear, home textiles and fashion accessories sectors.

Prior to this Andrew was Senior Product Manager for Lawson's M3 Supply Chain Planning and M3 Manufacturing applications. He was responsible for developing business cases, capturing new business requirements from industry and taking Lawson M3 Supply Chain Planning and Manufacturing applications to market.

Before Lawson and Intentia joined forces in 2006, Andrew held various roles at Intentia. Andrew joined Intentia in 1998 and held several senior positions in Intentia North Western Europe, Intentia Global Operations and Intentia R&D Denmark. These include Solution Manager, global Virtual Team Leader for Supply Chain Management and Marketing Manager.

Prior to this, Andrew worked as International Marketing Manager for PMSIM Systems A/S, an independent leading Danish Software Company that specialized in production planning solutions, which was consequently acquired by Intentia Research & Development in May 1998.

A veteran in the industry with over 15 years of experience in technology companies and 9 years expertise in supply chain planning, Andrew presents regularly at events and has had a number of articles published in European and US trade magazines. He has extensive experience working with companies in the fashion and food & beverage and general manufacturing sectors. He started his career at Nissan (Motor) Manufacturing UK Ltd.

Andrew holds an MBA (Distinction) from Bradford School of Management and a Masters degree in Computer Aided Engineering Design from the Strathclyde University in Glasgow, Scotland. He also hold a Bachelors of Science (Hons) specializing in Engineering Technology from the Robert Gordon's Institute of Technology in Aberdeen, Scotland.

Andrew can be contacted on A.Dalziel1@bradford.ac.uk

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