Manager's Toolkit

Essential Marketing

// Engage with your customers. Present and future. //

Right product? Right place? Right time? Right price? Now market.

Marketing is all about knowing your customers and servicing them better than the competition. Today, more than ever, we need to get this right and keep customers. The cost of recruiting a new customer is seven times that of keeping an existing one. Can you afford this? Those customers who remain with you through the recession, will also remain loyal once it's over.

Successful organizations understand their customers, provide them with what they want and need and make them aware of the uniqueness of their offer. How do you understand what makes your products/services special? How do you match this to your best potential customers…and have them return, time and again?

What is Manager's Toolkit?

Other Manager's Toolkit Courses

Download the brochure for this course

Fee=£635 - Includes all tuition, course materials, lunch and refreshments.

Duration=2 days

Dates=7 - 8 September 2009 and 21 - 22 September 2010

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Taster events

// Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. //
– Philip Kotler

Who's it for?

Managers and directors who want to optimise their organization’s performance through customer focused marketing resulting in sustained success. This course is suitable for managers and directors who have no previous marketing experience.

What does this course cover?

Managers need to understand their customers and build sustainable and profitable relationships with them. This course helps you to appreciate the difference between a product, sales and marketing led organization. To understand sources of competitive advantage, learn how to segment your market and use an effective “marketing mix” for long term success.

During this course you will learn best practise marketing, how to set marketing objectives and how to evaluate the effectiveness of your marketing techniques.

The real meaning of marketing
How to create and sustain customer value through service
Understanding customers through market segmentation and targeting
Marketing planning
Designing and implementing an effective marketing mix.

How will I benefit?

Develop clear and measurable marketing objectives
Focus more on the end customer
Enhance your understanding of leading marketing practice
Learn how to develop an effective marketing mix
Appreciate how to integrate marketing strategy into the overall strategy of the business.

How will my business benefit?

Develop an overall definition of customer value and how to create it
Better align business processes towards improving the delivery of customer value
Have up-to-date marketing and business practices that match the business mission
Develop improved marketing plans with a better understanding of strategic marketing thinking.

What makes this course unique?

A participative and interactive course where you have the opportunity to put together a real marketing plan and audit
Gain confidence and be creative when implementing marketing mix tactics
The inspirational surroundings of the Heaton Mount Executive Education Centre to stimulate your creativity and give you new perspective.

Bradford University School of Management, Emm Lane, Bradford BD9 4JL
Tel: +44 (0)1274 234393 Fax: +44 (0)1274 546866 E-mail: management@bradford.ac.uk
The School of Management is a school of the University of Bradford - Order a University prospectus - Disclaimer

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