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Note: Some of our MSc programmes were MA programmes prior to September 2008
Student photo - Patrick Amechi Nwachukwu
Age
28
Course
MA in Marketing and Management
Year of graduation
2007
Nationality
Nigerian
Previous qualifications
First
degree in aquaculture
Comments
"I choose marketing
because it is relevant to my first degree and it appeals to me as
I intend to specialise in relationship management/ marketing.
"It has been interesting and also tough and challenging. It has helped me to develop some areas of marketing, although I think more emphasis should be placed on CRM for students like me.
"The school is challenging academically, and highly multicultural."
Student photo - Junka Arai
Course
MA
in Marketing and Management
Year of graduation
2007
Nationality
Japanese
Previous qualifications
First degree
in product design
Comments
"Bradford
is one of the highest ranking business schools in the UK and also,
the course design suits me. Before coming to this school, I was a
product designer. It is often thought that the designer's role is
to create something artificial. However, due to the internationalisation
and economic growth in the developing countries, design is no longer
an art work. Designers also need to know how to promote the products
and services to the targeted market and customers. That is why I have
decided to learn about marketing at Bradford.
"I have learned how to work with people of different nationalities through group work. As Japan is one-nation country, it is not necessary to express my opinion to others when I am there, even in the workplace. However, here, I need to speak out about I am thinking and ask them to do. It was quite a tough work for me.
"I have also learned about the different educational system in UK. All of the work in the courses require me to 'think' about the fact and truth. The ability to think critically is an essential skill in the work. In contrast, in Asian countries, memorising a lot of things becomes the first priority in terms of studying. There is a big gap between Eastern and Western educational systems. Personally, I prefer the Western way of studying that gives me a chance to think about various things.
"After graduation, I would like to work for in marketing-related job in the service marketing field. The MA Marketing and Management course has provided not only the marketing related subjects, but also many options to learn about management related modules, such as HRM and accouting"
Gary Durkin
Student photo - Gary Durkin
Age
25
Course
MA in Marketing
Year of graduation
2004
Nationality
British
Previous qualifications
BSc in genetics
Comments
"The School's good reputation,
the marketing course itself and the wide choice of electives to tailor
the course to my own personal interest areas attracted me to this
programme. We met such a wide range of people from different nationalities
and with different interests and opinions. This meant that not only
did we learn from the course but also from each other. The chance
to choose relevant and interesting electives meant that I had a lot
of control over what I got out of the course. The course enabled me
to develop an analytical view of business and management issues and
I no longer take anything at face value. If you get the chance to
do an MA at Bradford, take it. To get the best out of the programme
you have to make sure you work hard, but it is also important to enjoy
the social aspect and to take advantage of the unique opportunity
to meet and make friends with such a variety of people."
Bradford University School of Management, Emm Lane, Bradford BD9 4JL
Tel: +44 (0)1274 234393 Fax: +44 (0)1274 234405 E-mail:
management@bradford.ac.uk
The School of Management is a school of the
University of Bradford
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