Aims

How will the DBA benefit you?

You will benefit from opportunities to share ideas and experience with not only senior practitioners from a wide range of countries, organisations and disciplines who are grappling with the problems of today's complex business world, but also top academics whose expertise covers all the main areas of business, gained from their research, teaching and consultancy.

Through group discussion and individual research supervision - face to face during residential periods and remotely at other times - the DBA will help you to develop a more critical appreciation of your own insights and conclusions. You will be better able to review, communicate and apply appropriate theories in professional practice.

How will DBA benefit your employer?

The DBA will give you a deeper understanding of the environment in which your organisation operates, and so will help you to develop your organisation's capacity to meet new challenges and remain ahead of the pack.

Since the DBA allows you to develop your potential without leaving your job, your organisation will gain immediate benefit from your new ideas, skills and knowledge, and the broader perspective you will gain in your professional area. In the longer-term, your employer will benefit directly from your research project and the return on investment should be significant.

Among the research projects recently undertaken by DBA students are: Measuring the Efficiency of Customer Retention Programmes, Productivity Improvement in Small and Medium-Size Enterprises, Organisational Learning in Context, External Communication and Corporate Performance, and Managing Cultural Integration in International Joint Ventures.

Bradford University School of Management, Emm Lane, Bradford BD9 4JL
Tel: +44 (0)1274 234393 Fax: +44 (0)1274 546866 E-mail: management@bradford.ac.uk
The School of Management is a school of the University of Bradford - Order a University prospectus - Disclaimer

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