Jean-Marc Trouille

L-ès-L, M-ès-L, BTS, Dipl Ed, DESS (Paris Sorbonne), CNTV (Leuven, Belgium / Nijmegen, the Netherlands)

Senior Lecturer in European Business Management

Jean Monnet Chair in European Economic Integration and European Business Management

Director of the trilingual collaborative Master's in European and International Business Management (EIBM)

Member of the Marketing, Strategy and International Business group

Member of the BCBiS research centre


+44 (0)1274 234345
+44 (0)1274 235837


University of Bradford School of Management
Emm Lane
West Yorkshire

 Jean-Marc Trouille

Jean-Marc has held a Jean Monnet Chair in European Economic Integration and European Business Management at the Faculty of Management & Law since 2004. He studied at the Sorbonne University in Paris, where he specialised in the Economics of German-speaking Countries. His research in the field of European public policy, with emphasis on economic, industrial, competition and trade policies, is complemented by a comparative focus on the relationship of governments (in particular France, Germany and the UK) with industry and markets in the background of different varieties of capitalism co-existing within Europe. He is the author or co-author of 33 academic articles in American, British, German and French journals. He has co-edited 1 book and contributed 22 chapters to collective volumes. More specifically, he has published numerous papers in international journals including West European Politics, German Politics and Society, La Documentation française – Problèmes économiques, Modern & Contemporary France, Dokumente, Frankreich Jahrbuch, and Environment and Planning C: Government and Policy), as well as policy contributions to Jean Monnet calls from the EU Commission, contributions to practitioner journals, blogs, the press, broadcasting, and leading international fora for debate like The Global Observatory and Strife. Recent publications and current projects include Franco-German economic and industrial cooperation in Europe, Franco-German cooperation in the Eurozone crisis, reciprocity in public procurement markets, EU industrial policy, business interest representation in the EU, and more recently, on regional economic integration in the EU’s Southern neighbourhood. His research has previously been funded by the Anglo-German Foundation for the Study of Industrial Society and the Jean Monnet project of the EU Commission. He has carried out research with a number of research institutions such as the Franco-German Research Institute (Ludwigsburg), the French Institute of Foreign Relations (IFRI Paris-Brussels), the German Council on Foreign Relations (DGAP Berlin), the BMW Center at Georgetown University (Washington DC). He frequently contributes to talks and roundtable debates on current European affairs at various events, in guest lectures, and in the media.

Professional qualifications:

  • L-ès-L Sorbonne
  • M-ès-L Sorbonne
  • BTS Paris
  • DipL Ed Paris
  • DESS Sorbonne
  • CNTV Nijmegen / Leuven

Administrative positions held:

  • Jean Monnet Chair in European Economic Integration and European Business Management - Since 2004
  • Director of the Master’s in European and International Business Management Deusto/Audencia/Bradford (EIBM) - Since 2009
  • Head of UG internships - 2004-09
  • Head of German Studies (School of Social and International Studies ) - 2001-04
  • Head of internships in Germany (SSIS) - 1997-2004
  • German Studies Co-ordinator on International Management and German programme (SSIS) - 1996-2004

Research interests:

  • The EU Single Market, EU policies affecting business particularly industrial policy and trade policy.
  • The management of government-industry relations within the EU
  • Franco-German economic and industrial co-operation and inter-firm linkages
  • Varieties of capitalism and business cultures in the EU, and intercultural dimensions of industrial co-operation
  • Business interest representation in the EU

Current research projects:

  • Franco-German economic and industrial cooperation in Europe
  • Business representation to the EU
  • Reciprocity issues in EU international trade
  • Regional economic integration in Africa

Research supervision

Jean-Marc has successfully supervised several PhD dissertations. He would consider supervising new doctoral candidates whose topic is linked to European Union studies (e.g.. European policies, the Single European Market, European Business Management, business interest representation in the EU, regional economic integration, Franco-German economic / industrial relations).


  • Managing Business in Europe
  • 2004-12: The Macroeconomic Environment of Business
  • European Business Management
  • European Business Management

Languages spoken:

  • Native language: French
  • Near-native competence: German, English
  • Advanced level: Dutch
  • Reading knowledge: Italian, Spanish, Afrikaans

Geographic areas of interest:

  • European Union
  • Germany
  • France
  • The Netherlands
  • Sub-Saharan Africa

Professional affiliations:

  • Jean Monnet Network, EU Commission
  • University Association for Contemporary European Studies (UACES)
  • European Community Studies Association, Canada (ECSA-Canada) and European
  • Union Studies Association (EUSA)
  • Bureau International de Liaison et de Documentation (BILD, Paris) and Gesellschaft für Übernationale Zusammenarbeit (GÜZ, Bonn)

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