School's advisory board member to open Dubai office

11 April 2012

Advisory board member Victoria Tomlinson, who is chief executive of Northern Lights PR, is opening a Dubai office after winning a year’s marketing contract from Byrne Equipment Rental LLC, the largest general rental company in the Middle East.

On her visits to Dubai Victoria is supporting the School’s local office and recently gave a guest lecture on social media for business to more than 70 alumni and guests.

Byrne, with 450 employees and 12 offices in Dubai, Qatar, Oman, Abu Dhabi and the Kingdom of Saudi Arabia, appointed Northern Lights to support its growth plans. The Dubai based company is best known for its event management activities, supplying the total equipment – from generators and toilets to lighting and fencing – for high profile events such as Abu Dhabi HSBC Golf Championship, Beyonce and Snow Patrol concerts and Abu Dhabi Formula 1 Race.

Graeme Clack, chief executive of Byrne, said: “Northern Lights carried out an initial audit of our marketing and will now help us to understand our customers and their needs in more depth. Key areas for development will be to build on our existing expertise and market positions- particularly on setting up work camps for construction, oil and gas and other industries and improving our offering to the oil and gas sector generally.”

Victoria Tomlinson, chief executive of Northern Lights, said: “This company has an outstanding reputation. We checked Byrne out before working with them and they are both known and rated by most people in the Gulf region. That gives a great platform to build on. Our activities will include improving their customer database systems; talking to customers about their long term needs; marketing the establishment of work camps as a turnkey operation; and extending the breadth of products for the oil and gas industry.”

Tomlinson, who founded Northern Lights more than 22 years ago, is now in the process of establishing a Dubai office

Clack added: “We appointed Northern Lights because of their focus on delivering exactly what the customer wants and needs, rather than selling a standard suite of services. Before appointing them we took references from first class UK companies who gave excellent reviews of their work. They have a high degree of credibility, a track record of delivering results and we are confident that Victoria and her colleagues will play a key role in growing our business."

Northern Lights has consistently won national and regional awards, most recently for its ebook on social media for business – available to download free from its website

Information on Byrne at Contact Graeme Clack at +971 4 4544800.

Graeme Clack and Victoria Tomlinson

Graeme Clack and Victoria Tomlinson


For further information contact:

Victoria Tomlinson, Northern Lights PR +44 1423 562400

Sophie McLean, Byrne Rental Equipment LLC +971 4 4544800