Bradford University School of Management

People



Address:	Bradford University School of Management Emm Lane Bradford West Yorkshire BD9 4JL

The chair John holds in Corporate Identity is believed to be the only one of its kind. Before his appointment at Bradford he was a member of the faculty at Strathclyde Business School (Glasgow) where he was the founder-director of the International Centre for Corporate Identity Studies. Since 1994 he has organised eight corporate identity conferences under the auspices of the International Corporate Identity Group. The conferences have been held at the universities of Oxford, Strathclyde and Bradford, and at the Queen Elizabeth the Second Conference Centre, Westminster. Keynote speakers have included Lords King and Marshall (British Airways), Lord Browne (group chief executive of BP) and a UK Secretary of State. In 1995 the International Corporate Identity Group was formally launched at the House of Lords. He has acted as a special adviser to the BBC, Mercedes Benz and a number of corporate identity and corporate branding consultancies. In an earlier life he was a manager in Lord Menuhin's concert agency "Live Music Now" and was a senior manager of the Dome Arts Complex in Brighton's Royal Pavilion Estate.
Teaching:	John has initiated and developed courses on corporate identity and corporate branding at executive, postgraduate and undergraduate levels at the business schools at Strathclyde and at Bradford. Currently, he leads executive level courses for the BBC and for the airline Emirates.
Administration:	Head of the Marketing group
Professional associations:	International corporate identity group Editorial board member of: European Journal of Marketing Journal of Marketing Management Corporate Reputation Review Corporate Communications
Research interests:	Corporate identity and branding
Research projects:	John is currently working with Professor Stephen Greyser, of Harvard Business School, and Dr Urde, of Lund University, Sweden, on a study entitled, "Monarchies: Are They Corporate Brands?" The researchers have been granted high level access to the Swedish court during the course of their work.
Publications:	John has published extensively on corporate identity and corporate branding. He is the co-author, with Professor Stephen Greyser (Harvard Business School), of Revealing the Corporation (Routledge 2003), which has gone to a third print run. His work has appeared in California Management Review, Long Range Planning, International Studies of Management and Organizations, European Journal of Marketing, the Journal of Marketing Management, and the International Journal of Bank Marketing.