Bradford University School of Management

People

Dr Mary Klemm BSc (Econ) (London), M.Phil. (CNAA), Ph.D. (Bradford), PGCE Senior Visiting Fellow in Strategy Member of the Marketing, Strategy and International Business group
Phone: Fax: E-mail:	+44 (0)1274 234327 +44 (0)1274 235680 M.S.Klemm@bradford.ac.uk
Address:	Bradford University School of Management Emm Lane Bradford West Yorkshire BD9 4JL

Mary is lecturer in strategic management and tourism at Bradford University School of Management. After a spell as a VSO volunteer in West Africa, Mary began her career as an economics teacher in Sheffield. Following a break for two children she resumed her career as a researcher in business and management at Sheffield Hallam University. Appointed as a lecturer in 1982, she progressed to senior lecturer in 1986 and to the post of subject leader in tourism at Sheffield Business School. At Bradford Mary has developed her twin interests in strategic management and tourism by undertaking research and teaching in both fields. Mary was awarded a Ph.D. in 2003 with a thesis comprising a collection of published work on the theme of sustainability in tourism and related industries.
Teaching:	Currently module leader for the following courses: • Understanding Strategic Management (undergraduate) • Applied Strategic Management (undergraduate) • International Tourism Management (undergraduate and postgraduate)
Administration:	Director of studies: International Management and French degree programme
Professional associations:	Strategic Management Society Travel and Tourism Research Association
Research interests:	Company mission statements Tourism and ethnic minorities International tour operators Sustainable tourism development
Research projects:	1. Company mission statements A research interest in business objectives led to a survey of the role of company mission statements as a tool of leadership. The results of this and a subsequent cross-cultural study of missions in Britain and overseas were published in management journals in the 1990s. Mary has embarked on a new phase of this work with a Ph.D. student, examining the uses of mission statement today and their relationship to strategic decision making in companies 2. Tourism and ethnic minorities Mary's research on tourism and ethnic minorities in Bradford led to the award of a research grant from the European Social Fund in 2000 to investigate the reasons for ethnic divisions in the travel industry. The outcome of the project was a conference in Bradford attended by senior managers in the tourism industry and a report including policy recommendations for Yorkshire Forward the local regional development agency. On the academic side, the methodology and results of this study have been presented to international conferences and published in management journals. Mary is continuing this research theme by an examination of company diversity policies in the Bradford area. 3. International tour operators Increasing vertical integration and consolidation in the UK travel trade have had negative consequences for the sustainability of tourism products and destinations. Mary has conducted research into company strategies, focusing especially on the balance of power between tour operators and destination suppliers, and the need for destinations to keep control of their own image and physical development. 4. Sustainability issues for tourism companies and planners Mary's research on tourism planning and sustainability in a number of destinations in the UK,France and Spain has resulted in publications in tourism management journals and presentations at international conferences. Her particular interest is in policies for the sustainability of mass market destinations.