Dr. Mahnaz Mansoor,Assistant Professor in Marketing
Information about Dr. Mahnaz Mansoor at the University of Bradford.
- School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- m.mansoor5@bradford.ac.uk
- Telephone:
- +44 1274 232147
Biography
Dr. Mahnaz Mansoor is an assistant professor of marketing at the University of Bradford, United Kingdom. She has a Ph.D. in Marketing (2022) and an MS in Marketing (2018) with a gold medal and distinction certificate. As an accomplished marketing professional with three years of industry experience and about 10 years of teaching experience in the higher education sector, her teaching philosophy is rooted in fostering critical thinking and creativity among students. She believes in interactive classroom discussions, innovative pedagogical approaches, and practical application of theoretical concepts to real-world scenarios. Her commitment to creating an inclusive and engaging learning environment empowers students to apply quantitative methods to solve real-world marketing problems, thus aligning with the quantitative skills required for this role. Her dedication to mentorship extends beyond academic excellence to nurturing skills and professional growth in students. In addition, Dr. Mahnaz has been actively engaged with academic and professional communities. She has been an active member of the Board of Studies and the Board of Faculty, where she introduced new Modules and Programs at undergraduate and Graduate levels. Apart from teaching accomplishments, she has been an active member of the Departmental Research Committee. She has effectively supervised numerous undergraduate and graduate projects/theses and published research papers in SSCI-listed international journals like the Journal of Business Research, Journal of Cleaner Production, Government Information Quarterly, Business Strategy and the Environment, Journal of Environmental Planning and Management, Journal of Global Fashion Marketing, Journal of Islamic Marketing, etc., and made significant contributions to various fields, including energy efficiency, consumers' choice behavior, brand evangelism, Digital and Masstige marketing, pro-environmental/sustainable behavior, etc. Along with her scholarly contribution, she has extensive experience as a peer reviewer and has the privilege of evaluating submissions for more than a dozen reputable ABS 4*, 3*, and 2* journals.
Research
Sustainability marketing, Digital Marketing, Consumer Behavior, Masstige Marketing, Brand Management, Energy Efficiency, AI-driven Societies, Sustainable Digital Practices
Teaching
Details on teaching interests, highlights and modules are available for Dr. Mahnaz Mansoor as follows:
Teaching interests
Modules Taught as Module Leader: Marketing Management, Consumer Behavior; Sustainability marketing, Integrated Marketing Communications; Advertising, Digital Marketing, Campaign Planning and Analytics, Services Marketing, Strategic Marketing; Branding, Issues in International Marketing, Advance Research methods, Business Analytics in Marketing, Advance Techniques in Data Analysis
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| Module Leader-Service Marketing | 2023-4 | ||
| Module Development- Integrated Marketing Communication at Hamdard University Islamabad Campus | 2020-21 | ||
| Module Leader-Digital Marketing, Campaign Planning and Analytics | 2023-24 | ||
| Module Development- Sustainability Marketing at Hamdard University Islamabad Campus | 2020-21 | ||
| Module Development- Social Media Marketing at Hamdard University Islamabad Campus | 2022-23 |
Professional activities
Information about education, employment and areas of particular interest for Dr. Mahnaz Mansoor is as follows:
Employment
- Hamdard University (HU), Islamabad Campus - Lecturer of Marketing in the year 2019 (specified as 24/09/2019)
- Hamdard University (HU), Islamabad Campus - Assistant Professor in Marketing in the year 2022 (specified as 25/12/2022)
- Jinnah Institute of Commerce & Informatics (Punjab University) - Lecturer in the year 2014 (specified as 13/05/2014)
- University of Bradford - Assistant Professor in Marketing in the year 2024 (specified as 18/01/2024)
- International Islamic University - Lecturer (Visiting Faculty) in the year 2018 (specified as 01/09/2018)
- Fatima Jinnah Women University - Lecturer (Visiting Faculty) in the year 2017 (specified as 01/01/2017)
- Standard Chartered Bank - Relationship Manager in the year 2011 (specified as 01/01/2011)
- Faysal Bank Limited - Relationship Manager in the year 2011 (specified as 23/11/2011)
Education
- COMSATS University Islamabad (CUI) - Ph.D
- International Islamic University - MS
- Hailey College of Commerce, Punjab University - MBA
- State bank of Pakistan - JAIBP (Junior Associate of Institute of Bankers Pakistan)
Publications
There are 21 publications involving or that are attributed to Dr. Mahnaz Mansoor. They are listed as:
- conference contribution (4)
- conference publication (1)
- journal article (6)
- peer reviewed journal (10)
Conference Contribution
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Structure and Measurement of Customer Experience Management | 2019 | 52nd Academy of Marketing Conference | 52nd Academy of Marketing Conference | Mahnaz Mansoor | |||||||
| Customer Gratitude and Behavioral Outcomes: Does Positive Emotions Mediate this Link? | 2018 | 11 EMONET Conference | 11 EMONET Conference | Mahnaz Mansoor;Fouzia Syed | |||||||
| Brand Credibility as an underlying mechanism between Fairness (Price, Product) and Attitude of Women Buyers; An Ethical Marketing Study | 2017 | 6th International Applied Business Research Conference | 6th International Applied Business Research Conference | Mahnaz Mansoor;Faouzia Syed;Asif Khurshid Mian | |||||||
| Creating Customer Evangelists: The Synergy of Digital Competence, Brand Image, and Corporate Social Responsibility | 2024 | Academy of Market Science Conference | Academy of Market Science Conference | Mahnaz Mansoor;Justin Paul;Shahzad Afzal Kiyani |
Conference Publication
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Effects of Co-worker’s Idiosyncratic Deals on Outcomes | 2018 | Academy of Management Proceedings | 2018 | Fatima Shahim;Mahnaz Mansoor;Sehrish Irshad Khan | 2018https://doi.org/10.5465/AMBPP.2018.14585abstract |
Journal Article
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Determinants of green purchase intentions: Positive word of mouth as moderator | 2019 | Journal of Business & Economics | Journal of Business & Economics | 11 | Mahnaz Mansoor;Uzma Noor | https://www.proquest.com/scholarly-journals/determinants-green-purchase-intentions-positive/docview/2362135187/se-2 | |||||
| Positive emotions as underlying mechanism between customer gratitude and behavioral intentions | 2020 | Journal of Administrative and Business Studies | Journal of Administrative and Business Studies | 6 | Mahnaz Mansoor;Tahir Mumtaz Awan;Fauzia Syed | https://ssrn.com/abstract=3743245 | |||||
| Signaling Effect of Brand Credibility Between Fairness (Price, Product) and Attitude of Women Buyers | 2022 | Abasyn University Journal of Social Sciences | Abasyn University Journal of Social Sciences | 13 | Mahnaz mansoor;Tayyeba Fatima;Sohrab Ahmed | https://doi.org/10.34091/AJSS.13.1.19 | |||||
| Predicting pro-environmental behaviors of green electronic appliances’ users | 2021 | International Journal of Business and Economic Affairs | International Journal of Business and Economic Affairs | 6 | Mahnaz Mansoor;Tahir Mumtaz Awan;Osman Sadiq Paracha | https://doi.org/10.24088/IJBEA-2021-63006 | |||||
| Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement | 2022 | Journal of Global Fashion Marketing | Journal of Global Fashion Marketing | 13 | Mahnaz Mansoor;Abid saeed;Budi Rustandi Kartawinata;Muhammad Kamran Naqi Khan | https://doi.org/10.1080/20932685.2022.2085597 | |||||
| Structure and Measurement of Customer Experience Management (2020). Mansoor, M., Awan, T. M., & Alobidyeen, B. (2020). Structure and measurement of customer experience management | 2020 | International Journal of Business and Administrative Studies | International Journal of Business and Administrative Studies | 6 | Mahnaz Mansoor;Tahir Mumtaz Awan;Buthina Alobidyeen | https://dx.doi.org/10.20469/ijbas.6.10001-4 |
Peer Reviewed Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Impact of energy efficiency-based ICT adoptions on prosumers and consumers | 2022 | Journal of Cleaner Production | 331 | Mahnaz Mansoor;Justin Paul | https://doi.org/10.1016/j.jclepro.2021.130008 | ||||||
| Predictors of pro-environmental behavior: Moderating role of knowledge sharing and mediatory role of perceived environmental responsibility | 2021 | Journal of Environmental Planning and Management | 66 | Mahnaz Mansoor;Tri Indra Wijaksana | https://doi.org/10.1080/09640568.2021.2016380 | ||||||
| Consumers' choice behavior: An interactive effect of expected eudaimonic well-being and green altruism | 2021 | Business Strategy and the Environment | 31 | Mahnaz Mansoor;justin Paul | https://doi.org/10.1002/bse.2876 | ||||||
| When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products | 2024 | Journal of Business Research | 176 | Mahnaz Mansoor;Justin Paul;Abid Saeed;Jun-Hwa Cheah | https://doi.org/10.1016/j.jbusres.2024.114591 | ||||||
| Mass prestige, brand happiness and brand evangelism among consumers | 2022 | Journal of Business Research | 144 | Mahnaz Mansoor;Justin Paul | https://doi.org/10.1016/j.jbusres.2022.02.015 | ||||||
| An interaction effect of perceived government response on COVID-19 and government agency’s use of ICT in building trust among citizens of Pakistan Mahnaz Mansoor | 2021 | Transforming Government: People, Process and Policy | 15 | Mahnaz Mansoor | https://doi.org/10.1080/09640568.2021.2016380 | ||||||
| Sustainable buying behaviour: An interplay of consumers’ engagement in sustainable consumption and social norms | 2022 | International Social Science Journal | 76 | Mahnaz Mansoor;Tahir Mumtaz Awan;Osman Sadiq Paracha | https://doi.org/10.1111/issj.12372 | ||||||
| Citizens' trust in government as a function of good governance and government agency's provision of quality information on social media during COVID-19 | 2021 | Government Information Quarterly | 38 | Mahnaz Mansoor | https://doi.org/10.1016/j.giq.2021.101597 | ||||||
| Brand hate and retaliation in Muslim consumers: does offensive advertising matter? | 2021 | Journal of Islamic Marketing | 13 | Uzma Noor;Mahnaz Mansoor;Amjad Shahim | https://doi.org/10.1108/JIMA-10-2020-0316 | ||||||
| Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users | 2022 | Asia-Pacific Journal of Business Administration | 16 | Uzma Noor;Mahnaz Mansoor;Amjad Shamim | https://doi.org/10.1108/APJBA-11-2021-0569 |