Customer Relationship Management (CRM) is a strategy for managing all our relationships and interactions with applicants and potential applicants.
It helps us stay connected to them, streamline processes and improve our profitability. Customer Relationship Management enables us to focus and maintain our relationships with individual people.
"To create and implement an integrated contact strategy across all-stage student groups with measurable effects in target areas, ensuring that all our communications with these groups are innovative, co-ordinated, and tailored towards obtaining the maximum benefit for all parties."
The CRM team's remit ranges from the development of the infrastructure to developing appropriate communications to maximise student recruitment.