|Position||Senior Lecturer in Marketing|
Programme Leader (Corporate Programmes)
|Location||University of Bradford School of Management|
|Department||School of Management|
|Telephone||+44 (0)1274 234386|
Martin supervises a number of MBA and MSc projects and recently finished supervising a Knowledge Transfer Partnership with Universal AV Services having completed a previous KTP with Bombay Stores.
Teaching and Supervisory Responsibilities
Teaching responsibility currently comprises module leader for Retail Marketing (undergraduate), Retail Marketing (in-company), MBA Business Simulation, MBA Marketing Communications, DL MBA Marketing Communication, MSc Marketing Planning and Strategy and MSc Strategic Marketing Simulation.
Previously at the School of Management, Martin has been module leader for Foundations of Marketing, Retail Marketing, Services Marketing, Integrated Marketing Communications (all Undergraduate), MBA Business to Business Marketing on the Emirates programme, and Marketing in Context on the MSc programme.
He also supervises a number of MBA and MSc projects and has recently finished supervising a Knowledge Transfer Partnership with Universal AV Services having completed a previous KTP with Bombay Stores. Prior to this, Martin taught at Coventry University's Business School where he gained experience of e-learning as a module leader for a virtual university offering, as well as module leader responsibility for a number of postgraduate and undergraduate marketing modules. Preceding this Martin was an associate lecturer who taught at a number of universities and further education colleges mainly within the marketing discipline but included a number of professional marketing modules.
Martin has had a number of administrative roles at the School of Management, including Director of Studies (Marketing UG), Escalate Champion, Director of Studies BSc Management and Business (Morrisons Manufacturing). Martin is currently the Programme Leader for Corporate Programmes.
Martin went straight into industry from school and has worked predominantly within the Financial Services Industry for Lloyds Bank, Cooperative Bank, Western Trust and Savings, and Royal Insurance and can track his marketing career to these early beginnings at Lloyds Bank. During his industrial career Martin obtained membership of 2 institutes where he became an Associate of the Chartered Institute of Banking and a Member of the Chartered Institute of Marketing where he has also been awarded, and maintains, Chartered Marketer status, having been a member of the first group of MCIMs to be awarded such status.
PGCE in HE, PGDipM, MBA (ASTON)
Whilst Martin has a number of research interests within the marketing area, mainly within the services marketing area and internet marketing, his main efforts are towards teaching and KTP project management.
Martin has completed a number of short applied research projects, under the now defunct Innovation Voucher scheme looking at market evaluations for new business opportunities, covering personal health screen, health and safety provision for SMEs and most recently an internet based holiday business.
- Associate of the Chartered Institute of Bankers
- Chartered Marketer of the Chartered Institute of Marketing
- Fellow of the Higher Education Academy
Chavda, H., Dunn C.M., Haley M. and Adcock, D. (2004) In the UK, to what extent do adolescents influence family decision making across a variety of product categories? International Conference on Small and Medium Sized Enterprises: Strengths, Weaknesses, Opportunities, Threats, 30 Aug-1 Sept, Athens Institute for Education and Research, Lefkada, Greece.
Chavda, H., Haley, M. and Dunn, C. (2005) Family product decisions - Parents and adolescents perceptions of who does what. 3rd International Conference on Business, Economics, Management and Marketing, June 16-18, 2005 Athens, Greece,. Athens Institute for Education and Research.
Chavda, H Haley, M and Dunn, C (2005) A UK study- Adolescents' and Parents' perception of Masculine and Feminine Products, 2005 Business & Economic Society International Conference, July 22-25, 2005. Flagstaff, Arizona, USA. Business & Economic Society International Conference
Verrier, J Haley, M and Dunn, C (2005) The gems that can become diamonds: Service provider's employees, 2005 Business & Economic Society International Conference, July 22-25, 2005. Flagstaff, Arizona, USA. Business & Economic Society International Conference
Chavda, H Haley, M and Dunn, C (2005) Adolescents' perceived influence on family purchase decisions: A quantitative Study; Academy of Marketing Annual Conference, July 2-5 2005. Dublin, Republic of Ireland.
Chavda, H Haley, M and Dunn, C (2005) A UK study- Adolescents' and Parents' perception of Masculine and Feminine Products, Global Business & Economics Anthology, December 2005. BESI Worcester USA
Verrier, J Haley, M and Dunn, C (2005) The gems that can become diamonds: Service provider's employees, Global Business & Economics Anthology, December 2005. BESI Worcester USA
Dunn, C Chavda, H and Haley, M (2005) Adolescents' influence on family decision-making, Young Consumers December 2005 Q2