Diana Owusu -Yirenkyi,Lecturer
Information about Diana Owusu -Yirenkyi at the University of Bradford.
- School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- d.owusu-yirenkyi@bradford.ac.uk
- Telephone:
- +44 1274 234199
Biography
Diana Owusu-Yirenkyi is a lecturer in International Business at the University of Bradford School of Management. Diana maintains a keen research focus on International Business, International Marketing, and Strategy. She has contributed to various internationally renowned journals, including the Journal of Business Research, Journal of International Management, Industrial Marketing Management, Technological Forecasting and Social Change, and Business Strategy and the Environment.
Research
1. International Business
2. International Marketing
3. Strategy
Teaching
Details on teaching interests, highlights and modules are available for Mrs Diana Owusu -Yirenkyi as follows:
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| Principles and Practices of International Business | |||
| International Business Strategy |
Publications
There are 4 publications involving or that are attributed to Mrs Diana Owusu -Yirenkyi.
Peer Reviewed Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Stakeholder integration, environmental sustainability orientation and financial performance | 2019 | Journal of Business Research | Danso A.;Adomako S.;Lartey T.;Amankwah-Amoah J.;Owusu-Yirenkyi D. | 0148-2963 | 10.1016/j.jbusres.2019.02.038 | ||||||
| Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment | 2020 | Technological Forecasting and Social Change | 161 | Donbesuur F.;Ampong G.O.A.;Owusu-Yirenkyi D.;Chu I. | 0040-1625 | 10.1016/j.techfore.2020.120252 | |||||
| Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack | 2023 | Industrial Marketing Management | 113 | 128 - 137 | Nyuur R.B.;Donbesuur F.;Owusu-Yirenkyi D.;Ampong G.O.A.;Tantawy A.A. | 0019-8501 | 10.1016/j.indmarman.2023.05.016 | ||||
| Examining the drivers and boundary conditions of social innovation: Evidence from MNE subsidiaries in a developing economy | 2024 | Management International Review | Nkrumah, M., Owusu-Yirenkyi, D., Nyuur, B. N., Donbesuur, F., & Essuman, D. |