Duration: 3 years
Attendance mode: Full-time
Award: BSc (Hons)
Placement: Placement year not available
Suitable for international students
Faculty of Management & Law
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.
You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:
- consumer psychology and behaviour
- the interface of business with society and culture
- business economics
- strategic management
- market research
The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
We also offer a four-year version of the programme, which includes a professional sandwich placement year.
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
You’ll study in a supportive and friendly, environment encouraging you to achieve your full potential and become a successful marketeer, manager or entrepreneur.
Our marketing degree is designed to prepare you intellectually and personally for the world of work in the 21st century.
We offer excellent facilities, a highly experienced teaching faculty, and comprehensive support services. You will be taught by staff who are pushing the boundaries of subject knowledge and application through research and professional innovation.
Our courses are shaped by the School of Management International Advisory Board, made up of leading figures in industry who advise our management team on the skills and competencies needed in the current and future workplace. This feeds into the design and delivery of our courses, ensuring our students gain knowledge and experience that is valued by employers. Members of our International Advisory Board include individuals from organisations such Google, the BBC, KPMG and Harvard Business School. Our visiting lecturers include directors from well-known companies who provide first-hand experience of management decision-making at a strategic level.
Typical offer: BBB / 120 UCAS points
There are no specific subject requirements.
BTEC Extended Diploma:
DDM — there are no specific subject requirements.
Applicants on Access Programmes:
Meet UCAS Tariff of 122 — there are no specific subject requirements.
Plus minimum of:
GCSE English and Mathematics at grade C or 4 (equivalents accepted).
Additional entry requirements:
If you do not meet the entry requirements for direct entry onto this course you may be interested in our Foundation Year in Social Sciences and Management or our International Certificate of Foundation Studies.
English language requirements:
Minimum IELTS at 6.0 or the equivalent.
If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.
The modules for this course can be found in the latest programme specification.
Marketing is the area of management responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders.
- Business Economics (20 credits) core
- Foundations of Marketing (20 credits) core
- People Work and Organisations/Work in Context (20 credits) core
- Principles of Management (20 credits) core
- Finance and Accounting for Managers (20 credits) core
- Operations and Information Systems Management (20 credits) option
- Sustainability and Social Responsibility (20 credits) option
- Principles and Practice of International Business (20 credits) option
- Employability and Enterprise Skills (20 credits) core
- Marketing Management and Strategy (20 credits) core
- Understanding Consumers (20 credits) core
- Business Law and Ethics (20 credits) core
- Integrated Marketing Communications (20 credits) core
- Organisational Design and Analysis (20 credits) option
- Strategic Management (20 credits) option
- Entrepreneurship Creativity and Innovation (20 credits) option
- Management of Information Systems (20 credits) option
- World Class Operations (20 credits) option
- European Business and Management (20 credits) option
- Logistics and Supply Chain Management (20 credits) option
- Project/Dissertation (40 credits) core
- Consumer Insight (20 credits) core
- Product and Corporate Brand Management (20 credits) core
- Interactive Services Marketing (20 credits) core
- Business Ethics and Social Responsibility (20 credits) option
- Services Operations Management (20 credits) option
- Multinationals in Emerging Economies (20 credits) option
- Enterprise and Innovation in Practice (20 credits) option
- Cross Cultural Management (20 credits) option
- Innovation in Logistics and Supply Chain Management (20 credits) option
- European Business and Management (20 credits) option
Learning activities and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects. Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.
As a student at University of Bradford School of Management you'll have the opportunity to study abroad at one of our partner institutions around the world. This gives you international experience, exposure to a different culture and opportunities to network with students and academics at other leading business schools.
Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).
These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.
Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities
Career support and prospects
During your time studying at the Faculty of Management and Law you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme offers you the opportunity to gain certificates in:
- The European Computer Driving License (EDCL) - the benchmark for digital literacy
- Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills
- Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager
- Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.
In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.
Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
78% of our 2016 Marketing graduates found employment or went on to further study within six months of graduating.*
Our Marketing degree is good preparation for a career in marketing management, marketing research, retail marketing, direct marketing or marketing-related fields.
Among the organisations to have recently employed our graduates are the BBC, Thomas Cook, Santander, Mondelez International, Mars, EuroDirect, Princes Foods and Great Rail Journeys.
The average starting salary for our 2016 School of Management graduates was £20,116.*
*These DLHE statistics are derived from annually published data by the Higher Education Statistics Agency (HESA), based on those UK domiciled graduates who are available for employment or further study and whose destinations are known.
You will be allocated a Personal Academic Tutor, who will provide you with personal guidance and support. Module leaders and tutors are accessible, providing office hours and appointments in order to support your learning beyond class contact. The use of a virtual learning environment as part of the programme further enhances the accessibility of your teaching team, enabling you to interact when you are off-campus. The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management and Law, established to support our students to maximise their academic learning (e.g assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area These are in addition to the wide range of students support that are offered by the University of Bradford at the City Campus.
Fees, Finance and Scholarships
- Home/EU: £9,250*
- International: £14,950
* Fees going forward have been capped by the Government at £9,250 in October 2017..
See our Fees and Financial Support website for more details.
See our Fees and Financial Support website.
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Download the programme specification for Marketing
This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.