International Workshop on Sharing Economy

Jing joined University of Bradford, School of Management, as a Lecturer in Accounting in 2008, and became Senior Lecturer in Accounting in March 2012 and then Reader in Accounting in May 2017. Before joining the School of Management as a lecturer, Jing studied for a PhD in accounting at the School. She has an MA in Finance, Accounting and Management and a bachelors degree in Business and Management Studies. 

During the 10 years of working at the School, Jing has been entrusted with various academic leadership and administrative roles, including Stage tutor (levels 5 & 6 students), Director of Studies for BSc Accounting & Finance programme for over 4 years, Deputy Head for Accounting, Finance and Economics Division, Impact Champion (from Nov 2017 onwards), and more recently Interim Associate Dean - Research & Knowledge Transfer (from June 2018). Jing serves on various university and faculty committees and is currently the coordinator for UoA C17 Business and Management Studies for REF2021.

Dr Kuttimani Tamilmani  joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS).

Professor Eva Kipnis joined the University of Bradford from the University of Sheffield. She holds a PhD in Marketing, for which she received a Best Thesis Award, and a MSc in International Marketing. Her research expertise interests culture-informed consumer behaviour and cultural meanings conveyed by brands, Diversity and Inclusion Engaged Marketing in multicultural marketplaces, Transformative Consumer Research and the development and deployment of socially-inclusive technologies in product and service innovations. Eva’s work regularly features in recognized journals, such as the Journal of Service Research, Journal of Business Research, Journal of Public Policy and Marketing, Marketing Theory, Consumption, Markets & Culture, Journal of Macromarketing, edited collections and books and international conferences. An active contributor to the Transformative Consumer Research movement since 2011, Eva currently serves on the advisory committee for the Transformative Consumer Research and will co-chair the 2023 Transformative Consumer Research conference. She mentored and supervised to graduation several doctoral students in her areas of research interest and expertise and welcomes interest from prospective doctoral candidates. From September 2023, Eva also hold the role of the School of Management Director for Postgraduate Research.  

The impact of Eva's work on the social impacts of marketing activity, particularly in the area of multicultural inclusion and marketplace wellbeing, is recognised by the 2021 Women in Marketing Award in Marketing Scientist category which she received with an international team of collaborators forming a Multicultural Marketplaces research network she co-founded. She continues to co-chair the network, with the most recent project including Diversity and Inclusion Engaged Marketing (DIEM) Initiative – a collaborative platform bringing together researchers, industry and policy practitioners and educators working to advance Diversity, Inclusion and Equity in marketing discipline and actions. The initiative is supported by multiple funders including the Association for Consumer Research (USA), the University of Leicester ESRC Impact Accelerator, and IESEG School of Management (France).  Across her academic career, Professor Kipnis secured and co-investigated research projects with a total value of over £2.2 million.

In teaching area of her academic practice, Eva brings her previous experience of a marketing practitioner where she worked with international brands across multiple industries to her philosophy of engaging non-academic stakeholders for developing research and education innovations. She led the development and delivery of several teaching and training programmes and components, including international schools for doctoral and early career researchers and innovative modules and sessions for undergraduate and Masters students, such as Global/International/Multicultural Branding and Marketing, Marketing and Social Inclusion, Advertising Psychology and Research Methods. She also supervises Masters and Executive MBA projects. 

Dr Kamran Mahroof is an Associate Professor of Supply Chain Analytics and Programme Leader for the MSc in the Applied Artificial Intelligence and Data Analytics programme, at the University of Bradford, School of Management. He has extensive industry experience having worked in various role for leading organisations, most recently for Morrisons Plc, where he led various productivity initiatives in Logistics. Kamran continues to hold a strong connection in several industries through his ongoing research. His industrial experience has helped shape his research interests, whereby he is actively researching in the areas of Supply Chain Management, Circular Economy, Artificial Intelligence (AI) and the Societal Impact of Emerging Technologies. He regularly publishes in high quality, high impact peer-reviewed journals, such as International Journal of Production Economics, Journal of Business Research and Information Systems Frontiers. Kamran makes regular appearances on national television, radio and in other media and has written several articles for the Press, along with other internationally renowned publications, such as for the World Economic Forum. He is also a Fellow of the Higher Education (FHEA). 

David is Professor of Small Business Development and Organisational Studies and Director of Business and Community Engagement in the School of Management and leads on the development of the School’s programme and portfolio in respect of support for small business and entrepreneurship. As part of this David is leading Bradford’s contribution to the Help to Grow: Management programme, a nation-wide programme of government-funded support for growth in SMEs being led by school’s holding the Small Business Charter. He is also the University’s Enterprise and Entrepreneurship Champion and has responsibility for ensuring enterprise skills and opportunities for entrepreneurship development are available for students across the whole University.  David has over 20 years of experience in higher education and returned to Bradford (where he began his academic career) at the start of the 2019/20 academic year, having previously led the Business School at the University of Salford. David’s research interests include strategic learning, change and leadership, with a particular interest small forms and entrepreneurship. He is currently leading a major longitudinal study looking at small firm resilience in response to Covid-19. He has undertaken research and consultancy and delivered executive education in both SMEs and with large corporate firms. He currently teaches on both the Undergraduate and Postgraduate programmes within the School of Management.