The We Love Eating project launched
Families in Bradford are being encouraged to get healthy as part of a European pilot project
The We Love Eating project involves seven cities across the continent, and is focused on creating initiatives to improve people's health, mainly encouraging better eating habits and more exercise.
The Bradford project is being co-ordinated by Born In Bradford, and involves organisations such as Bradford Teaching Hospitals NHS Trust, Jamie's Ministry of Food and Bradford Food Network.
The project works with three main groups: children, pregnant women and older people. A special focus is also placed on reaching representatives of these three target groups from low socio-economic backgrounds.
We Love Eating celebrates healthy food as a delightfully essential part of a healthy lifestyle. It provides tips and activities to be shared with citizens, empowering them to make their lives and communities healthier.